The Major Assignment Rubric is spread out over four major learning elements. These elements represent the learning outcomes and tasks associated with the assignment. 


Throughout the class, you will learn about using symbols to make persuasive arguments in multiple contexts. Evaluations of this element will reflect on evidence of how deeply you interpret the rhetoric and argument of a particular topic, as well as how well you are able to make and sustain those arguments. We will qualify this in class in conversation.

Visual, Digital, and Material Literacies

This grading element investigates evidence of how strongly you have incorporated visual, digital, and material theories into your work. Visual literacy refers to your developing knowledge of visual elements, genres, and conventions into your work, critical thinking, and creative production.

Digital literacy, like visual literacy, requires critical thinking that results in production and effective communication in the digital medium. Evaluation in this category measures how fully you have worked to incorporate the website into your own work with an eye for understanding the roles related to the lexicons on our class site. Use of images, white space, color, etc. will be important.

When evaluating material literacy, I am looking for how you consider the material means, either of delivery or of study, in your work and the role material artifacts play in our culture and communication. While some major assignments may not utilize material artifacts fully, conceptualization of their place in how we translate, internalize and interpret physical symbols is necessary to understanding what we see.


For your major projects, you will be asked to find, analyze, create, and curate primary and secondary sources from a variety of places. How you research, what research you privilege, and how you value that research is all important to the scholarly process.


Throughout the course you will be composing and generating rhetorical artifacts that participate in conversation about visual rhetoric. Good compositions are structurally and linguistically sound, respond to the assignment prompts, include readings and class conversations, and open up threads of conversation in our discourse community.