“Visual rhetoric is pervasive, in part, because it is powerful. Visual messages are volatile, eliciting positive and negative responses simultaneously. The familiar expressions ‘seeing is believing’ and ‘a picture is worth a thousand words’ capture their high ethos appeal.”
Karlyn Kohrs Campbell, Susan Schultz Huxman, The Rhetorical Act
Welcome to ENGL 3135: Visual Rhetorics, your introduction to visual and material communication practices. Throughout this class, we will engage with images and things imbued with specific and persuasive meaning. We will gain foundational knowledge in the theories of these rhetorics, as well as practice analyzing a range of material visual artifacts.
This class has two digital spaces, this site and our iCollege class page. Each space performs specific tasks and for specific reasons.
iCollege, a FERPA compliant platform, is private and allows students and instructors to securely communicate sensitive information, like assignments and grades. On iCollege you can access a paper copy of the syllabus, all the readings for the class, submit assignments and keep up with grades.
Conversely, this website is our public-facing landing pad and houses an interactive, digital syllabus, full assignment descriptions, the most up-to-date version of the schedule, and website examples. But, this website also serves as an elastic example of some of the things you will be asked to do.
Questions we will tackle
- What are the leading disciplinary approaches for visual rhetoric, especially as seen through digital and material artifacts?
- How do we respond to and analyze visual information?
- How do we analyze the viewer/observer/audience of visual artifacts?
- How do physical and digital spaces create our cultural experiences?
- How are visual compositions then independent of other modes of communication; conversely, how are they connected to other modes of communication?
- How can we creatively play to take these theories and make them practical?